6 YouTube principles used to kill distractions and supercharge growth

On October 9th, 2006, Google bought a small startup called YouTube for $1.65 billion.

Today, YouTube is a $180 billion behemoth. (mannhowie)

But how?

Here are 6 principles YouTube uses to kill distractions and supercharge growth:

The Two-Pager

Every employee writes down what they accomplished in the last 6 months and what they want to focus on for the next 6 months.

  • 3 things you want to be sure your boss knows
  • 3 things that would make you move faster
  • Chart/picture that you are obsessed with

Kill Adhoc Meetings

They never allowed them because:

  • Each one requires special scheduling, which encourages delays and roadblocks.
  • No structure leads to no meaning and no prep before the meeting.

Big Rock Framework

Big Rock: “If we do nothing else, we do this.”

  • If you want to fill a jar, you first put the big rocks in.
  • Then you have room for small rocks and sand to fill in.
  • When you start with sand or small tasks, you end up without Big Rocks in the jar.

How to Pick Your Big Rocks:

“If you have a fake $100 to spread between each Big Rock option, how do you do it?”

For a team, everyone chooses alone, and you tally the results.

4. Bullpen Meeting

  • A meeting with no agenda or structure.
  • Everyone who goes to the meeting must stay.
  • If you don’t have anyone to talk to, you can work.
  • But you must hang out in case unexpected topics come up.

Created spontaneity across marketing, product, legal, and sales.

5. Ask Eigenquestions

A question that, when answered, also answers the next questions.


Some scientists invent teleportation. They need your help to go to market, but you can only ask 2 questions. What do you ask?

This forces you to find Eigenquestions.

6. Consistent vs. Comprehensive

Should YouTube allow search results to link out from the platform?

  • It was the wrong question.
  • Instead, was YouTube comprehensive or consistent?
  • Link out: Comprehensive options
  • Don’t link out: Consistent experience

Consistent win!

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Written by

Picture of Wesley de Kadt

Wesley de Kadt

Founder of Snapit Solutions

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